UTS VR

University of Technology Sydney
UTS VR Interactive Scene

Objective

  • Increase student enrolment
  • Showcase UTS’ incredible facilities
  • Generate leads at education expos and open days

Execution

  • Created an on-site activation promoting an immersive VR tour
  • UTS branded “Cardboard” headset take-away
  • Content embodies the university's brand values
  • "Cardboard" take-away allowed prospective students to share VR experience with parents
  • 360° videos uploaded on social media for broader engagement
  • VR App distributed to Top 5 Chinese app stores
  • Successfully delivered using Start Beyond's suite of immersive learning solutions

Results

  • Increased student enrolments
  • Established UTS with clear point of difference
  • UTS has commissioned additional VR video content
  • New features can be continuously added to the VR app
  • VR is now a vital part of UTS’ lead generation and marketing activity
UTS VR Phone Mockup
Mychel and Claire
The UTS VR experience has given us a clear point of difference, that has resonated with our future students. It gives prospective students a first-hand experience into our campus and surroundings, despite them being so far from our campus. The UTS VR app allows us to present the campus and facilities of University of Technology Sydney in an innovative light that captures the vibrancy of student life at UTS. Utilising virtual reality reflects the ethos of the UTS, as a dynamic and forward-thinking institution.
Mychel and Claire
UTS International, University of Sydney
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