UTS VR

Show prospective students your campus before they apply

VR Sales & Content Marketing
Events & Activations
University of Technology Sydney (UTS)
The UTS VR experience has given us a clear point of difference, that has resonated with our future students. It gives prospective students a first-hand experience into our campus and surroundings, despite them being so far from our campus. The UTS VR app allows us to present the campus and facilities of University of Technology Sydney in an innovative light that captures the vibrancy of student life at UTS. Utilising virtual reality reflects the ethos of the UTS, as a dynamic and forward-thinking institution.
Mychel and Claire
Mychel and Claire
UTS International, University of Sydney

Objective

  • Increase student enrolment
  • Showcase UTS’ incredible facilities
  • Generate leads at education expos and open days

Execution

  • Created an on-site activation promoting an immersive VR tour
  • UTS branded “Cardboard” headset take-away
  • Content embodies the university's brand values
  • "Cardboard" headset take-away allowed prospective students to share VR experience with parents
  • 360° videos uploaded on social media for broader engagement
  • VR App distributed to Top 5 Chinese app stores
  • Successfully delivered using Start Beyond's suite of immersive learning solutions

Results

  • Increased student enrolments
  • Established UTS with clear point of difference
  • UTS has commissioned additional VR video content
  • New features can be continuously added to the VR app
  • VR is now a vital part of UTS’ lead generation and marketing activity

Available to download today

Project Gallery

A closer look at how we brought this project to life — from concept to final experience.

A hand holds a smartphone showing the UTS app menu, with "Campus Location" and "Student Life" video sections.
360° VR scene with a man standing amid abstract geometric panels displaying city skyline images, set against a stylized blue sky with floating particles.
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Further Reading

Move people to see the world differently, transform your team with VR training.

We build visceral VR and AR experiences that resonate and generate knowledge that sticks. Replace forgettable 2D modules with high-impact simulations that slash training costs, boost retention, and drive performance.

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