Stop aggressive customers from hurting your business
& your workforce 

Use VR training to de-escalate customer conflict

Learn more about VR training
Learn more about VR training
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Minaca VR retail customer aggression training scenario showing an aggressive customer in a supermarket aisle with interactive de-escalation decision prompts

VR training that’s fast, affordable & unforgettable 

Minaca VR saves time and money. It reduces workforce burnout & addresses WHS requirements by teaching your team how to manage aggressive customers. 

Stop staff churn
Cut down absenteeism 
Build a resilient & reliable workforce

Powered by Australia’s leading VR studio

Since 2015, Start Beyond has trained 1.9 million+ users
Built by this award-winning team, the expertise is reflected in Minaca VR
Smiling woman wearing a Minaca VR headset in a bright, modern room with plants and a table.

Select the VR training program built for your industry

Minaca VR hospitality training scenario showing a food service worker at a counter facing an approaching customer

Hospitality

Teach hospitality workers how to manage aggressive customers

VR training content that's specifically designed for customer-facing workers serving food and drinks
Perfect for all hospitality businesses, large or small
25-minute training program, split into bite-size chunks
No facilitator needed - just turn on the headset and start the VR training

Retail

Grow the expertise and confidence of your workforce to manage poor customer behaviour

Retail businesses of all shapes and sizes can use this retail VR training simulation to address WHS regulatory requirements 
Fast & effective, it teaches your workforce how to respond appropriately to aggressive customers and stay safe
Plug & Play - just turn on the headset and you're ready to go 
Minaca VR retail training scenario showing a staff member at a point-of-sale terminal in a busy discount store environment
Minaca VR health and aged care training scenario showing a clinical corridor environment for managing aggressive patient behaviour

Health & Aged Care

Prevent staff burnout by up-skilling your workforce

Build workers’ resilience with specialist VR training to identify and manage aggressive customers within a medical setting
Ideal for frontline staff in aged care, hospitals and medical centres
Reduce insurance claims and staff turnover
Self-contained learning solution - no trainer or manager required, just turn on the headset and press play

In each industry, go head to head with the most commonly encountered badly behaved customers

Minaca VR customer aggression training — the Bulldog persona, an ego-driven verbally aggressive customer
Paid talents

Bulldog

Ego-driven, they try to control the situation by being verbally or physically abusive

Minaca VR customer aggression training — the Chameleon persona, a manipulative customer who turns hostile when flattery fails
Paid talents

Chameleon

Uses flattery and charm but if it fails to get them what they want, they snap and get mad

Minaca VR customer aggression training — the Viper persona, a customer who seeks to harm or punish employees
Paid talents

Viper

Wants to harm or punish employees, due to feeling disrespected and unfairly treated

The power of VR

98%
Reported feeling confident

after completing the training

The Reject Shop Logo
2x
Faster training times

in First Aid certification programs

St John Logo
70%
Increased sales

compared to non-VR campaigns

Nespresso logo
97%
Increased confidence

in deploying practical skills

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Latest awards

Gold and red seal badge reading 'Human Resources Director 2025 5-Star Employers of Choice' with HRD logo.AIXR Awards Education and Training Solution Finalist LogoAFR Most Innovative Companies Top 10 Technology award

Don’t waste money on click & flick eLearning

Minaca VR training module showing a successful de-escalation outcome with emotional regulation and stay clear guidance prompts
Paid talents
Learn through experience without the real-world risk
Minaca VR provides reports on the training’s effectiveness including Learners’ speed to proficiency & confidence to deploy 
Stop paying for costly facilitators with this plug and play, immersive learning program
No need for the internet or IT - it’s a self-contained and secure solution

Low cost & scalable VR training solution

Get started with a 3-month Pilot Program

Unlimited access to entire experience
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Unlimited number of users
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No need to buy hardware
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Robust & easy to use hardware

All included in the 3-month Pilot Program

Open black carrying case showing organized compartments with a tablet, cords and charging dock, three VR headsets with controllers, a quick start guide and user manual, and headphones.

Pico G3 VR Headset

Comfortable & robust 
One-click setup & start
Longer battery life
Pico G3 VR headset and controller included in the Minaca VR hardware kit

Samsung Galaxy S9 FE Tablet

Optimised for 6K 360° video
10.9” display
5G & WiFi capability 
Samsung Galaxy S9 FE tablet optimised for 6K 360° video in the Minaca VR hardware kit

Sennheiser HD 400S Headphones

Lightweight foldable design
Around-ear coverage to block out external noise
Sennheiser HD 400S headphones included in the Minaca VR hardware kit

Portable Road Case

Sturdy portable design
Fits 3x VR headsets, headphones, tablet & charging cables
Portable road case fitting 3x VR headsets, headphones, tablet and charging cables for the Minaca VR kit

Large-scale deployment through hub-and-spoke system

To reduce costs, have the whole business experience Minaca VR through our recommended hub-and-spoke deployment plan. VR units are managed from a single source and then rotated through various locations.

Learn more about VR training
Learn more about VR training
Hub-and-spoke network diagram with a central building labeled 'HUB' connected by dashed lines to six groups of people icons.

25 years of WHS expertise

Risk Collective

Partnering with Start Beyond, Risk Collective are the subject matter specialists of Minaca VR.

It is their expertise which ensures that Minaca VR meets the WHS regulatory requirements, and equips the Learner with the skills to effectively identify and manage the psychosocial risks assosciated with aggressive customers.

Black and white portrait of a smiling woman with shoulder-length hair.
Amy Towers
Founder & WHS Expert

Amy Towers’ decades of experience in Work Health and Safety, enable her to identify and address safety risks with practical and effective strategies.

These initiatives include the WorkWell Program, funded by WorkSafe Victoria and delivered by the Australian Retailers Association, to identify psychosocial risks in the retail sector and trial intervention programs.

a man smiling for the camera
Steven Booker
Workplace Psychologist and 
Employment Lawyer

Psychologist Steven Booker combines his psychology background with his expertise in workplace law. He specialises in managing psychological risk projects, and helping organisations address mental health challenges and workplace conflict.

Steven navigates the intricacies of psychosocial risks and legal compliance to deliver solutions that are effective and adhere to the highest standards of legal responsibility.

89% of Australian HR senior management are concerned about the impact of aggressive customer behaviour on the safety and wellbeing of their frontline staff

YouGov Survey 2024

84% of Australian HR senior management are concerned about their staff’s ability to effectively deal with
aggressive customers

YouGov Survey 2024

73% of Australian HR senior management are worried about frontline staff making workers' compensation claims due to the impact of aggressive customer behaviour

YouGov Survey 2024
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Seeing is believing

The best way to experience immersive learning is to see it for yourself. Arrange for a product demonstration, consultation or call with one of our spatial computing experts.
Get started
Get started