Jurlique Come to Life

Walk a biodynamic farm at dawn in 360° VR

VR Sales & Content Marketing

Jurlique are world renowned for the quality and care they put into their hand crafted beauty products.

So when Jurlique wanted to share the experience of visiting their Adelaide farm, described as ‘the purest place on Earth’, 360 degree virtual reality was the perfect solution.

Working with leading brand agency, Eight Steps West, we took on the challenge of capturing their biodynamic processes and dawn to dusk magnificence of this incredible place.

Three days on location pulling out all the stops with drones, shooting on tractors and battling the mid-summer sun, we are as proud of the finished film as everybody involved.

The 22nd annual CEW Beauty Insider Awards in May 2016 saw Start Beyond’s 360 Jurlique experience receive the The Earth Loving (Eco) Beauty Award. Based upon principles promoted by The Natural Step, the award recognises a brand’s initiative and progress toward the goal of sustainability.

The campaign was delivered using Start Beyond’s suite of HR & Training solutions.

The Response

Jurlique’s 360 VR short was delivered to rapturous applause at their annual brand conference using the Oculus Rift and Samsung Gear VR, then distributed through Google Cardboard for the wider global team.

Project Gallery

A closer look at how we brought this project to life — from concept to final experience.

Jurlique "From our hands to yours" title card over a misty landscape of trees reflected in a still lake.

360° view of a woman holding a glass bowl inside a Jurlique greenhouse, surrounded by rows of potted plants.

An audience watches a woman try the Jurlique VR experience on stage at a branded event.

A handheld audio recorder held up in front of rows of blooming orange and yellow nasturtium flowers in a farm field.

Four behind-the-scenes photos of the Jurlique shoot, showing a tractor, flower fields at sunrise, a greenhouse worker, and a drone camera operator.

Start Beyond team pose together, some wearing VR headsets, in front of a Jurlique branded wall.

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Start Beyond Team

Start Beyond is Australia's leading VR & AR immersive learning studio. Helmed by CEO Angus Stevens, the platform and studio teams work closely to develop memorable, scalable, and effective XR training solutions. Clients include Woolworths, St John Ambulance, CommBank, UTS, ANSTO, and Qantas.