St Hugo + Brancott Wines

Pernod Ricard
Pernod Ricard Brancott Wines VR Interface

Objective

  • To showcase Pernod Ricard's acclaimed wines
  • Increase awareness of Brancott and St. Hugo's
  • Create an app for use at the vineyard and in the app store
  • Generate wine sales through in-app purchases
  • Build a premium "1-to-1" and "1-to-many" sales activation.

Execution

  • Included an interactive menu to engage audiences
  • Featured a customised 'taste mode', allowing sales teams to promote individual brands
  • St. Hugo's content showcased its premium quality
  • App menu highlighted the diversity of the Brancott range
  • Cut dedicated 360° video content for social channels to generate scale
  • Delivered via Start Beyonds's proprietary Startgate app

Results

  • VR activation used in Australian, UK and US territories
  • Real-world wine tastings featuring Brancott's VR winemaker
  • Increased premium sales of St. Hugo's as a B2B tool
  • Generated increased knowledge of Brancott's range
  • Increased internal Pernod Ricard team knowledge

Brancott Wines VR Menu
St Hugo Wines VR Menu
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