St Hugo + Brancott Wines

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Objective

• To showcase Pernod Ricard's acclaimed wines
• Increase awareness of Brancott and St. Hugo's
• Create an app for use at the vineyard and in the app store
• Generate wine sales through in-app purchases
• Build a premium "1-to-1" and "1-to-many" sales activation

Execution

• Included an interactive menu to engage audiences
• Featured a customised 'taste mode', allowing sales teams to promote individual brands
• St. Hugo's content showcased its premium quality
• App menu highlighted the diversity of the Brancott range
• Cut dedicated 360° video content for social channels to generate scale utilising Start Beyond's VR marketing solutions
• Delivered via Start Beyonds's proprietary Startgate app

‍Results

• VR activation used in Australian, UK and US territories
• Real-world wine tastings featuring Brancott's VR winemaker
• Increased premium sales of St. Hugo's as a B2B tool
• Generated increased knowledge of Brancott's range
• Increased internal Pernod Ricard team knowledge

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