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St Hugo + Brancott Wines

Pernod Ricard

Written by:

Published on:

February 19, 2020

‍

Objective

To showcase Pernod Ricard's acclaimed wines
Increase awareness of Brancott and St. Hugo's
Create an app for use at the vineyard and in the app store
Generate wine sales through in-app purchases
Build a premium "1-to-1" and "1-to-many" sales activation

Execution

Included an interactive menu to engage audiences
Featured a customised 'taste mode', allowing sales teams to promote individual brands
St. Hugo's content showcased its premium quality
App menu highlighted the diversity of the Brancott range
Cut dedicated 360° video content for social channels to generate scale utilising Start Beyond's VR marketing solutions
Delivered via Start Beyonds's proprietary Startgate app

‍Results

VR activation used in Australian, UK and US territories
Real-world wine tastings featuring Brancott's VR winemaker
Increased premium sales of St. Hugo's as a B2B tool
Generated increased knowledge of Brancott's range
Increased internal Pernod Ricard team knowledge

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