Benefits
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In partnership with RIST, we refined learning outcomes and translated core training content into immersive, experience-driven modules.
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We’ve seen significantly higher engagement and far more meaningful classroom discussions after students complete VR training.
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Objective
- To showcase Pernod Ricard's acclaimed wines
- Increase awareness of Brancott and St. Hugo's
- Create an app for use at the vineyard and in the app store
- Generate wine sales through in-app purchases
- Build a premium "1-to-1" and "1-to-many" sales activation
Execution
- Included an interactive menu to engage audiences
- Featured a customised 'taste mode', allowing sales teams to promote individual brands
- St. Hugo's content showcased its premium quality
- App menu highlighted the diversity of the Brancott range
- Cut dedicated 360° video content for social channels to generate scale utilising Start Beyond's VR marketing solutions
- Delivered via Start Beyonds's proprietary Startgate app
Results
- VR activation used in Australian, UK and US territories
- Real-world wine tastings featuring Brancott's VR winemaker
- Increased premium sales of St. Hugo's as a B2B tool
- Generated increased knowledge of Brancott's range
- Increased internal Pernod Ricard team knowledge
Project Gallery
A closer look at how we brought this project to life — from concept to final experience.
Start Beyond is Australia's leading VR & AR immersive learning studio. Helmed by CEO Angus Stevens, the platform and studio teams work closely to develop memorable, scalable, and effective XR training solutions. Clients include Woolworths, St John Ambulance, CommBank, UTS, ANSTO, and Qantas.
