The Woolmark Company
Farm to Fashion
Objective
- To showcase the Woolmark brand: from Farm to Fashion
- Create an app with 3 immersive 360° experiences
- Highlight Woolmark's education, collaboration or innovation
- Allow for continuous app updates to feature the latest design and textile trends
Execution
- Tailored Oncio app allows new content to be continuously added
- The app features an interactive fly-out sales window
- The app also includes a 360° fashion interactive
- The 360° fashion showcases Woolmark's designs and textiles
- The app also features cinematic VR shot in rural Australia
- National Geographic premiered a teaser of the app in January
Start Beyond always push themselves to deliver the best for a client, challenging us to shape and recraft our brief to both best utilize VR technology but achieve our aims. They don’t simply just take a brief and deliver, they work with us to ensure our spend is best utilized and that we get not only the best value for money but the best product as a result. It is an open and collaborative process and has resulted in a finished VR experience we now utilize around the world.
General Manager, Digital, Woolmark
Seeing is believing
The best way to experience immersive learning is to see it for yourself. Arrange for a product demonstration, consultation or call with one of our spatial computing experts.