We use cookies to ensure you have the best experience on our site, to analyze traffic, and enhance our marketing efforts.

The Woolmark Company

Farm to Fashion

Objective

  • To showcase the Woolmark brand: from Farm to Fashion
  • Create an app with 3 immersive 360° experiences
  • Highlight Woolmark's education, collaboration or innovation
  • Allow for continuous app updates to feature the latest design and textile trends

Execution

  • Tailored Oncio app allows new content to be continuously added
  • The app features an interactive fly-out sales window
  • The app also includes a 360° fashion interactive
  • The 360° fashion showcases Woolmark's designs and textiles
  • The app also features cinematic VR shot in rural Australia
  • National Geographic premiered a teaser of the app in January

Damian Madden
Start Beyond always push themselves to deliver the best for a client, challenging us to shape and recraft our brief to both best utilize VR technology but achieve our aims. They don’t simply just take a brief and deliver, they work with us to ensure our spend is best utilized and that we get not only the best value for money but the best product as a result. It is an open and collaborative process and has resulted in a finished VR experience we now utilize around the world.
Damian Madden
General Manager, Digital, Woolmark
Related Product
Learner

Learn more
3D digital model of a small modern city block with buildings, roads, vehicles, trees, and streetlights.Smiling man gesturing with open hands against a black background with blue and red lighting.

Seeing is believing

The best way to experience immersive learning is to see it for yourself. Arrange for a product demonstration, consultation or call with one of our spatial computing experts.
Contact us
No items found.