Developed in collaboration with Sydney production company Chimney, visitors experienced an immersive projection-based driving experience, transporting viewers through the streets of Paris and famous french touring roads.
Objective
Epitomise Hyundai’s brand spirit of “Feel the feeling” for the world premiere of Hyundai’s all-new i30 Fastback N at the 2018 Paris Motor Show
Execution
An immersive projection driving experience transporting viewers through the streets of Paris and famous french touring roads
270° immersive video footage synchronised with a rotating stage and dynamic lighting
By the numbers; 3 days, 40 laps around Paris, 30 laps around the Arc de Triomphe, 200km through the French Alps and 40 mins of 360° stereo video in 8k
Results
Motor show attendees experienced a fun and visceral activation which was widely discussed in press and media
A high performance car is not a rational thing, it’s rather more an emotion thing. That’s why our core claim is Feel the Fun. We are selling emotions, we are spreading joy, we are trying to reach the hearts of our customers.
Thomas Schemera
Head of High Performance Vehicle & Motorsport Division, Hyundai Motor Group
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