Paris Motor Show

Hyundai
Hyundai Paris Motor Show 2018

Developed in collaboration with Sydney production company Chimney, visitors experienced an immersive projection based driving experience, transporting viewers through the streets of Paris and famous french touring roads.

Objective

  • Epitomise Hyundai’s brand spirit of “Feel the feeling” for the world premiere of Hyundai’s all-new i30 Fastback N at the 2018 Paris Motor Show.

Execution

  • An immersive projection driving experience transporting viewers through the streets of Paris and famous french touring roads.
  • 270° video footage synchronised with a rotating stage and dynamic lighting.
  • By the numbers; 3 days, 40 laps around Paris, 30 laps around the Arc de Triomphe, 200km through the French Alps and 40 mins of 360° stereo video in 8k

Results

  • Motor show attendees experienced a fun and visceral activation which was widely discussed in press and media.

Hyundai Paris Motor Show 2018 Video Screenshot 01
Hyundai Paris Motor Show 2018 Behind the Scenes 01
Hyundai Paris Motor Show 2018 Video Screenshot 02
Hyundai Paris Motor Show 2018 Event Activation
Thomas Schemera
A high performance car is not a rational thing, it’s rather more an emotion thing. That’s why our core claim is Feel the Fun. We are selling emotions, we are spreading joy, we are trying to reach the hearts of our customers.
Thomas Schemera
Head of High Performance Vehicle & Motorsport Division, Hyundai Motor Group
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