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Nutricia Toddlers
Aptamil
Objective
Distinguish Danone Nutricia from industry competitors
Prove Danone’s dedication to safety and research
Find an innovative way to engage the Chinese market
Execution
Start Beyond proposed a “source to shelf” story
The story demonstrated the purity of the Aptamil range.
An immersive 360° video was produced
Video focused on green grass, blue skies, peaceful cows, and clean factories of the Danone farm
Voice over featured Mandarin and English
Results
Unique experience made Aptamil stand out to Chinese shoppers
Message fed into the core branding of the product
Increased trust
Increased sales in a rapidly growing Chinese market
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