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Nutricia Toddlers

Aptamil

Objective

Distinguish Danone Nutricia from industry competitors
Prove Danone’s dedication to safety and research
Find an innovative way to engage the Chinese market

Execution

Start Beyond proposed a “source to shelf” story
The story demonstrated the purity of the Aptamil range
An immersive 360° video was produced utilising Start Beyond's VR marketing solutions
Video focused on green grass, blue skies, peaceful cows, and clean factories of the Danone farm
Voice over featured Mandarin and English

Results

Unique experience made Aptamil stand out to Chinese shoppers
Message fed into the core branding of the product
Increased trust
Increased sales in a rapidly growing Chinese market

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Seeing is believing

The best way to experience immersive learning is to see it for yourself. Arrange for a product demonstration, consultation or call with one of our spatial computing experts.