Aptamil: Nutricia Toddlers

Tell Aptamil's farm-to-shelf story in 360° video

VR Sales & Content Marketing

Events & Activations

Objective

Distinguish Danone Nutricia from industry competitors
Prove Danone’s dedication to safety and research
Find an innovative way to engage the Chinese market

Execution

Start Beyond proposed a “source to shelf” story
The story demonstrated the purity of the Aptamil range
An immersive 360° video was produced utilising Start Beyond's VR marketing solutions
Video focused on green grass, blue skies, peaceful cows, and clean factories of the Danone farm
Voice over featured Mandarin and English

Results

Unique experience made Aptamil stand out to Chinese shoppers
Message fed into the core branding of the product
Increased trust
Increased sales in a rapidly growing Chinese market

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Start Beyond Team

Start Beyond is Australia's leading VR & AR immersive learning studio. Helmed by CEO Angus Stevens, the platform and studio teams work closely to develop memorable, scalable, and effective XR training solutions. Clients include Woolworths, St John Ambulance, CommBank, UTS, ANSTO, and Qantas.

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Header image titled 'Worker AT Training: Aged Care Support, Powered by Oncio.' On the left, a woman wears a VR headset and holds a controller. On the right, an older woman photographs a plate of food on her phone while an older man looks on, with a fruit bowl on the table between them.

Limestone Coast Training

Deliver accredited aged care training with facilitator-led VR

VR Training Simulations

Independent Living Assessment (iLA)

Boost support worker skill and confidence in VR & AR to promote independent living

VR Training Simulations

AR Learning

Minaca - Start Beyond Product

What do you do when a customer yells at you?

Off-the-shelf VR Training Product

VR manual handling training scenario showing correct and incorrect trolley pushing technique with assessment icons in a warehouse

Manual Handling VR - Start Beyond Product

Prove manual handling competency with built-in VR assessment

Off-the-shelf VR Training Product

VR support worker training scenario showing a multiple-choice question about caring for an elderly resident in a wheelchair

Sacadi - Start Beyond Product

Practise duty of care decisions in real aged care scenarios

Off-the-shelf VR Training Product

Employee wearing a VR headset during frontline training as part of Woolworths' national VR training program

Woolworths Group

Scale training through VR for thousands of on-the-floor workers across hundreds of stores

VR Training Simulations

Move people to see the world differently, transform your team with VR training.

We build visceral VR and AR experiences that resonate and generate knowledge that sticks. Replace forgettable 2D modules with high-impact simulations that slash training costs, boost retention, and drive performance.

Book a demo

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100% free consultation
Industry-proven XR solutions
10+ years of expertise

Tell Aptamil's farm-to-shelf story in 360° video

Benefits

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Objective

Execution

Results

Related Case Studies

Deliver accredited aged care training with facilitator-led VR

Boost support worker skill and confidence in VR & AR to promote independent living

What do you do when a customer yells at you?

Prove manual handling competency with built-in VR assessment

Practise duty of care decisions in real aged care scenarios

Scale training through VR for thousands of on-the-floor workers across hundreds of stores

Further Reading

I went to the biggest VR & AR industry event, to find out how many people are doing VR Training - and the numbers blew my mind.

NBN’s regional roadshow with Start Beyond gives Albany students a taste of virtual and augmented reality

In a world of Al, VR is showing up for soft-skills training

How VR training can protect retail workers from customer aggression

Speech therapy students transported through VR

How letting go augments Stevens' reality

Move people to see the world differently, transform your team with VR training.