Objective

• Distinguish Danone Nutricia from industry competitors
• Prove Danone’s dedication to safety and research
• Find an innovative way to engage the Chinese market

Execution

• Start Beyond proposed a “source to shelf” story
• The story demonstrated the purity of the Aptamil range.
• An immersive 360° video was produced
• Video focused on green grass, blue skies, peaceful cows, and clean factories of the Danone farm
• Voice over featured Mandarin and English

Results

• Unique experience made Aptamil stand out to Chinese shoppers
• Message fed into the core branding of the product
• Increased trust
• Increased sales in a rapidly growing Chinese market

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