Nutricia Toddlers

Aptamil
Nutricia Toddlers

Objective

  • Distinguish Danone Nutricia from industry competitors
  • Prove Danone’s dedication to safety and research
  • Find an innovative way to engage the Chinese market

Execution

  • Start Beyond proposed a “source to shelf” story
  • The story demonstrated the purity of the Aptamil range.
  • An immersive 360° video was produced
  • Video focused on green grass, blue skies, peaceful cows, and clean factories of the Danone farm
  • Voice over featured Mandarin and English

Results

  • Unique experience made Aptamil stand out to Chinese shoppers
  • Message fed into the core branding of the product
  • Increased trust
  • Increased sales in a rapidly growing Chinese market

Nutricia Toddlers Screenshot
Related Product
Learner

Learn more

Seeing is believing

The best way to experience immersive learning is to see it for yourself. Arrange for a product demonstration, consultation or call with one of our spatial computing experts.
Contact us