The Mid-Western Regional Council were looking for a way to inspire people to move from the city and enjoy the Mudgee Region's full potential. A vibrant place full of cafes, bars and restaurants, they needed a way to showcase the great views, community spirit and relaxed lifestyle the region has to offer.
250,000 views since campaign launch
The 360° VR marketing videos were designed to be compatible with VR and Youtube as well as social channels such as Instagram and Facebook, and have gained over 250,000 views since launch, making the campaign a huge success.
Working closely with the council, Start Beyond crafted a series of six immersive videos which captured the Mudgee Region and its surrounding areas in all their beauty. From the many stunning parks to relax and unwind in on the weekends, to highlighting having more time to enjoy the little things in life without the stress of the city, these unique live-action video clips showcased the Mudgee Region in its entirety.
The documentary-style immersive videos highlighted many of the events around the Mudgee Region, offering an insider’s view of the area and its surroundings. The 360° video series comprised topics such as;
See more of Start Beyond's regional AR & VR Marketing Solutions;