In the age of social distancing, how do we make remote participation in a live event feel essential and exciting?
For Jack Morton and Start Beyond, the answer was an immersive Augmented Reality app. The full experience allows users to interact with the event hosts directly, participate in an AR red carpet, and use AR filters and projections to bring the themes of the event to their own homes.
The app was an immense success; 92% of users invited to the event participated, and the average engagement was 90 minutes per user. Not only that, but this app can now easily be adapted and reused for any future events - the modular design allows for easy updates and customisations.