Live Event AR App

Bring remote audiences into a live event through AR

AR Sales & Content Marketing

Events & Activations

In the age of social distancing, how do we make remote participation in a live event feel essential and exciting?

Animated grid of four people using AR face filters, including blue hair, yellow face paint, a red beard, and butterfly wings.

For Jack Morton and Start Beyond, the answer was an immersive Augmented Reality app. The full experience allows users to interact with the event hosts directly, participate in an AR red carpet, and use AR filters and projections to bring the themes of the event to their own homes.

The apps features include

Video Questions, where attendees could submit a video question to be answered by the hosts personally during the event
Red Carpet Selfies, allowing attendees to take a photo of themselves using custom-designed AR filters that would be broadcast on a massive animated wall during the event
Magic Moments, where the user could interact with a series of custom-designed cards to make thematically appropriate AR animations appear in their living rooms

Close-up AR view of a white lily with red-speckled petals blooming above a "spirit" branded marker card on a wooden desk.

The app was an immense success; 92% of users invited to the event participated, and the average engagement was 90 minutes per user. Not only that, but this app can now easily be adapted and reused for any future events - the modular design allows for easy updates and customisations.

Project Gallery

A closer look at how we brought this project to life — from concept to final experience.

A person holds a phone showing an AR champagne bottle popping with confetti, projected onto a desk.

Four AR marker cards in blue, gold, purple, and red, each reading "Scan this magic moment" with a different inspirational phrase and icon.

Hands hold a phone showing an AR gold dancer statue projected onto a tabletop, next to a marker card reading "lives."

A phone displays a "Video questions" AR recording screen with a woman positioned in the camera frame and a red record button below.

A phone displays a "Red carpet selfies" AR camera screen with a smiling bearded man posing for a selfie filter.

A person holds a phone showing an AR lily blooming from a printed marker card reading "Our values reveal the spirit within."

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Start Beyond Team

Start Beyond is Australia's leading VR & AR immersive learning studio. Helmed by CEO Angus Stevens, the platform and studio teams work closely to develop memorable, scalable, and effective XR training solutions. Clients include Woolworths, St John Ambulance, CommBank, UTS, ANSTO, and Qantas.