Start Beyond — Royal Flying Doctors Service: Karen's Story

Keep the flying doctors flying

Objective

To raise awareness of vital RFDS community services
To generate revenue to continue their amazing work
Engage potential donees with a 360° experience
Create a 'first hand' experience for education and conferences

Execution

Produced a four-minute VR immersive experience
The Start Beyond team worked closely with the RFDS
The experience was shot documentary-style with real-life RFDS members
Recounted from the perspective of survivor Karen
Filmed on location over 2 days in Cairns

Results

‘Keep the Flying Doctors Flying’ was activated in October 2016
Launched publicly on The Flying Doctors YouTube
The VR immersive experience puts users into the world of the RFDS
Viewers see RDFS clinic runs and emergencies

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Royal Flying Doctors Service VR Menu Screen

Royal Flying Doctors Service VR Event Activation

Royal Flying Doctors Service VR Aircraft

The activation was incredible. We were inundated for three hours at the conference opening with people wanting to watch the VR and the feedback has been really really good. All of the Federation Staff have seen the experience and are very excited. Feedback from the CEO was that it is superb! Many of those who watched the VR (who are remote emergency nurses) actually cried and said they were emotionally touched by the story and by the film. Many people enthusiastically state that it is incredible, far more than they had ever experienced, and that they felt completely “there”.

Lana Mitchell

Communications Manager, Royal Flying Doctor Service Australia