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Nespresso Vertuo
Atomic 212
Objective
Create a Nespresso VR employee training experience
Showcase Nespresso Vertuo coffees to trainees
Educate about the origins of Nespresso Vertup Grand Cru coffee
Impart statistics regarding target demographics
Highlight technical aspects of new machine
Execution
Collaborated with creative agency Atomic 212
VR takes user on a journey from coffee bean to cup
Experience explains complex concepts succinctly
Includes explanation of workings of Vertuo machine
Use of proximity to convey emotion
Angle of view was used to convey scale
Quadrant cutting used to seamlessly composite multiple environments into a single 360°
Results
The experience has been an enormous success with Nespresso
Nespresso will use VR in upcoming training sessions
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Seeing is believing
The best way to experience immersive learning is to see it for yourself. Arrange for a product demonstration, consultation or call with one of our spatial computing experts.
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