With the global launch of a new product range, Nespresso retail teams competed to generate the highest sales. The Australian division partnered with Start Beyond to create a suite of immersive 360° videos that brought the products’ customer personas to life. The success of the VR training program lead to local sales being higher than their international counterparts by 70%.
Objective
Create a Nespresso VR training solution for employees
Using VR sales training to illustrate customer personas
Transporting sales teams out of the store and into the customer’s house via VR training simulations
Showcase Nespresso Vertuo coffees to trainees
Educate about the origins of Nespresso Vertup Grand Cru coffee
Impart statistics regarding target demographics
Highlight technical aspects of new machine
Execution
Collaborated with creative agency Atomic 212
VR takes user on a journey from coffee bean to cup
Experience explains complex concepts succinctly
Includes explanation of workings of Vertuo machine
Use of proximity to convey emotion
Angle of view was used to convey scale
Quadrant cutting used to seamlessly composite multiple environments into a single 360° video
Results
The experience has been an enormous success with Nespresso
Nespresso will use VR in upcoming training sessions
With the global launch of a new product range, Nespresso retail teams competed to generate the highest sales
The Australian division partnered with Start Beyond to create a suite of immersive 360° videos that brought the products’ customer personas to life
The success of the VR training program lead to local sales being higher than their international counterparts by 70%
The best way to experience immersive learning is to see it for yourself. Arrange for a product demonstration, consultation or call with one of our spatial computing experts.
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