Train sales teams to know their customer in VR

With the global launch of a new product range, Nespresso retail teams competed to generate the highest sales.  The Australian division partnered with Start Beyond to create a suite of immersive 360° videos that brought the products’ customer personas to life.  The success of the VR training program lead to local sales being higher than their international counterparts by 70%.

Objective

• Create a Nespresso VR training solution for employees
• Using VR sales training to illustrate customer personas
• Transporting sales teams out of the store and into the customer’s house via VR training simulations
• Showcase Nespresso Vertuo coffees to trainees
• Educate about the origins of Nespresso Vertup Grand Cru coffee
• Impart statistics regarding target demographics
• Highlight technical aspects of new machine

Nespresso Vertuo VR sales training case study — Start Beyond

Execution

• Collaborated with creative agency Atomic 212
• VR takes user on a journey from coffee bean to cup
• Experience explains complex concepts succinctly
• Includes explanation of workings of Vertuo machine
• Use of proximity to convey emotion
• Angle of view was used to convey scale
• Quadrant cutting used to seamlessly composite multiple environments into a single 360° video

Results

• The experience has been an enormous success with Nespresso
• Nespresso will use VR in upcoming training sessions
• With the global launch of a new product range, Nespresso retail teams competed to generate the highest sales
• The Australian division partnered with Start Beyond to create a suite of immersive 360° videos that brought the products’ customer personas to life
• The success of the VR training program lead to local sales being higher than their international counterparts by 70%