Objective

• Create a Nespresso VR employee training experience
• Showcase Nespresso Vertuo coffees to trainees
• Educate about the origins of Nespresso Vertup Grand Cru coffee
• Impart statistics regarding target demographics
• Highlight technical aspects of new machine

Execution

• Collaborated with creative agency Atomic 212
• VR takes user on a journey from coffee bean to cup
• Experience explains complex concepts succinctly
• Includes explanation of workings of Vertuo machine
• Use of proximity to convey emotion
• Angle of view was used to convey scale
• Quadrant cutting used to seamlessly composite multiple environments into a single 360°

Results

• The experience has been an enormous success with Nespresso
• Nespresso will use VR in upcoming training sessions‍‍‍

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