Objective

• Generate ticket sales
• Create on-going buzz around the annual Club Swizzle show
• Broaden and change audience perception of Sydney Opera House shows

Execution

• Immersive VR content that captured the energy and intimacy of the live show from an audience perspective
• On-site activation with VR experience on Samsung Gear VR headset
• 360° video was published and promoted across digital & social channels to generate scale

Results

• Increased audience awareness and box office sales
• One of the most popular videos on the Sydney Opera House's Facebook page
• 340K video views
• 15K likes, comments and shares

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