Club Swizzle

Sydney Opera House
Sydney Opera House Club Swizzle

Objective

  • Generate ticket sales
  • Create on-going buzz around the annual Club Swizzle show
  • Broaden and change audience perception of Sydney Opera House shows

Execution

  • Immersive VR content that captured the energy and intimacy of the live show from an audience perspective
  • On-site activation with VR experience on Samsung Gear VR headset
  • 360° video was published and promoted across digital & social channels to generate scale

Results

  • Increased audience awareness and box office sales
  • One of the most popular videos on the Sydney Opera House's Facebook page
  • 340K video views
  • 15K likes, comments and shares

Sydney Opera House Club Swizzle Photo
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