Benefits
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In partnership with RIST, we refined learning outcomes and translated core training content into immersive, experience-driven modules.
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We’ve seen significantly higher engagement and far more meaningful classroom discussions after students complete VR training.
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Objective
- Generate ticket sales
- Create on-going buzz around the annual Club Swizzle show
- Broaden and change audience perception of Sydney Opera House shows
Execution
- Immersive VR content that captured the energy and intimacy of the live show from an audience perspective
- On-site activation with VR experience on Samsung Gear VR headset
- 360° immersive video was published and promoted across digital & social channels to generate scale
Results
- Increased audience awareness and box office sales
- One of the most popular videos on the Sydney Opera House's Facebook page
- 340K video views
- 15K likes, comments and shares
Project Gallery
A closer look at how we brought this project to life — from concept to final experience.
Start Beyond is Australia's leading VR & AR immersive learning studio. Helmed by CEO Angus Stevens, the platform and studio teams work closely to develop memorable, scalable, and effective XR training solutions. Clients include Woolworths, St John Ambulance, CommBank, UTS, ANSTO, and Qantas.
