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Club Swizzle

Sydney Opera House

Objective

Generate ticket sales
Create on-going buzz around the annual Club Swizzle show
Broaden and change audience perception of Sydney Opera House shows

Execution

Immersive VR content that captured the energy and intimacy of the live show from an audience perspective
On-site activation with VR experience on Samsung Gear VR headset
360° immersive video was published and promoted across digital & social channels to generate scale