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Club Swizzle
Sydney Opera House
Objective
Generate ticket sales
Create on-going buzz around the annual Club Swizzle show
Broaden and change audience perception of Sydney Opera House shows
Execution
Immersive VR content that captured the energy and intimacy of the live show from an audience perspective
On-site activation with VR experience on Samsung Gear VR headset
360° immersive video was published and promoted across digital & social channels to generate scale
Results
Increased audience awareness and box office sales
One of the most popular videos on the Sydney Opera House's Facebook page
340K video views
15K likes, comments and shares
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Seeing is believing
The best way to experience immersive learning is to see it for yourself. Arrange for a product demonstration, consultation or call with one of our spatial computing experts.
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