Objective

• To create an on-site VR activation experience
• Highlight the beauty of the sculptures and the location
• Showcase Sculpture by the Sea from a new perspective
• Generate excitement for the exhibition
• Create 360° content for digital and social channels

Execution

• Captured drone footage of the Bondi to Tamarama coastline
• Created photogrammetry of five sculptures
• The photogrammetry models were built into Vive roomscale
• A VR activation space was built in a shipping container
• A booking system was set up on the Start Beyond website
• The 360° videos were shared on social media channels

Results

• Despite poor weather, the booth was busy every day
• The activation brought VR to school groups and older people
• VR allowed the temporary event to be relivable
• The activation diversified the traditional Sculptures audience
• Over 500 people visited the activation
• Social content reached 9,819 people; 769 directly engaging

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