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Sculpture by the Sea VR

Objective

To create an on-site VR activation experience
Highlight the beauty of the sculptures and the location
Showcase Sculpture by the Sea from a new perspective
Generate excitement for the exhibition
Create 360° content for digital and social channels

Execution

Captured drone footage of the Bondi to Tamarama coastline
Created photogrammetry of five sculptures
The photogrammetry models were built into Vive roomscale
A VR activation space was built in a shipping container
A booking system was set up on the Start Beyond website
The 360° videos were shared on social media channels

Results

Despite poor weather, the booth was busy every day
The activation brought VR to school groups and older people
VR allowed the temporary event to be relivable
The activation diversified the traditional Sculptures audience
Over 500 people visited the activation
Social content reached 9,819 people; 769 directly engaging

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Seeing is believing

The best way to experience immersive learning is to see it for yourself. Arrange for a product demonstration, consultation or call with one of our spatial computing experts.