Draw a crowd to your booth with a mixed reality game

Our Tricentis Mixed Reality App has been a huge success. In a highly competitive market we’ve received incredible PR throughout the region. At industry events the VR experience made Tricentis the highlight of the market, and our AR app has helped created buzz and raise awareness of our product suite. The market teams love using the content and its generated fresh leads for the sales teams.

Tricentis’ innovative content marketing app consists of three different elements. The VR game is deployed at industry events, to increase product knowledge & generate sales leads. The AR element entices users to download the app onto their phone and play the game, while the accompanying suite of 360° videos showcase their products and services.

Objective

• To create an immersive, engaging case study video and accompanying game that can be showcased at events and activations that is a part of their marketing strategy to get the brand ideals out to members of the public.
• A case study video to quickly and effectively inform event goers of the complex Tricentis product and their solutions.
• An exciting immersive VR game to entice goers to the Tricentis booth. Tapping into their competitive nature that is visually rewarding.
• Both applications are designed to increase public knowledge of their products and services in a simple and effective way.

Scan QR code to view Tricentis 3D AR Robot

• AR experiences bring old digital assets to life
• 3D models visualise complex elements to engage Users
• Trigger AR content from print material or computer screen to supplement existing content

Execution

• A full service event activation product that came with pre-purchased, set-up Oculus Go VR headsets and additional iPad ready to go on event day.
• Creating a Tricentis booth that was fitted with a marked game area and accompanying TV screen, so other visitors can see what the player sees, and a leader-board.
• Comfortable seating area provided visitors with a safe place to watch the fully immersive VR case study video with headphones.
• By using an additional iPad, Tricentis staff were able to sign visitors up to the game and get them on the leader-board which increased inclusivity, excitement and competition.