Collect a Character

Dubbo Regional Council
Dubbo Regional Council AR "Collect-a-character"

Dubbo Regional Council were looking to engage the local community with the city centre and the region's businesses.


  • Create a visible, high impact campaign that actively illustrates the innovative work of the Dubbo council to support its retail community
  • Increase dwell time & foot traffic in Dubbo CBD
  • Generate additional Xmas sales for retailers


  • A fun mixed reality experience that encouraged community members to explore the CBD through gamification.
  • Optimised for mobile and tablet users the app utilised geo-locative functionality
  • An application that enabled users to share content in order to raise awareness of the campaign
  • The game included competition furthering the incentive to engage based on the users interaction

Dubbo Regional Centre Collect-A-Character
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