Dubbo Regional Council were looking to engage the local community with the city centre and the region's businesses.
The Discover Dubbo Region App combines AR gameplay with local activities to generate additional commerce in the town centre. As the user explores the trail, they unlock the new 3D AR models and receive discounts and special offers at the local retailers.
Plus, the app’s modular design allows for easy-to-implement updates with different trails available including Christmas & Easter.
Create a visible, high-impact campaign that actively illustrates the innovative work of the Dubbo council to support its retail community
Increase dwell time & foot traffic in Dubbo CBD
Generate additional Xmas sales for retailers
A fun mixed reality experience that encouraged community members to explore the CBD through gamification
Optimised for mobile and tablet users the app utilised geo-locative functionality
An application that enabled users to share content in order to raise awareness of the campaign
The game included competition furthering the incentive to engage based on the users interaction
"It's been a really exciting time for Dubbo Regional Council to be involved with this type of technology. It's something really new and cool for the council, so for us to be able to work with Start Beyond to be able to bring these ideas into life has been great"