Innovation is at the heart of everything that Samsung does.
They are not afraid to push the boundaries by continually rethinking what a smartphone can do.
That’s why they were first to market with a premium mobile VR solution with the Gear VR, as well as leading the way in 360° capture with the Gear 360. Samsung were ahead of the curve in seeing that virtual reality was a transformational technology that could open up new possibilities for customers and businesses alike. The challenge for the Samsung B2B division was how to quickly and easily convey the practical applications and benefits to businesses. Particularly in a burgeoning industry where most of the available content in the Oculus Store was focused on entertainment.
In the meantime, Start Beyond have been developing its own showcase piece to describe and visualise the full gamut of opportunities and capabilities in VR. So when presented with this challenge by Samsung, Start Beyond proposed a dedicated VR showcase that would enable them to easily demonstrate the hands-on application of VR across a range of different industry verticals:
Samsung produced the VR content in association with the following VR Partners: Start Beyond, Aurora VR, Build VR, Jumpgate VR, Panedia, Virtual Reality Ventures and Visual Playground.