Qantas VR

Connect travellers to Australian destinations in VR

VR Sales & Content Marketing

Events & Activations

Our aim with the new virtual reality app is to connect with travellers by showcasing parts of Australia they may not be familiar with. Customers loved our trial of VR headsets last year, but we wanted to take it to another level and make it more accessible. Anyone with an iPhone or Android phone can take a virtual tour of Kakadu National Park, for instance, then book a flight directly from the app and see it in person.

Objective

Generate increased ticket sales
Showcase Australian locations
Connect these locations with flying Qantas

Execution

VR content presented via branded cardboard headsets
Cardboard units distributed at on-site activations
PR positioning Qantas as premiere Australian Airline
"Book Now" functionality linked to content
Using Start VR's proprietary Startgate app

Results

Generated increased “Book Now” enquires
Created a clear point of difference: Qantas vs. competitors
Created a self-contained app for Qantas to publish content
All Qantas' VR & 360° content now held in one place
The response has exceeded Qantas’ expectations
Start VR commissioned to produce additional VR content

Available to download here

Project Gallery

A closer look at the projects we've brought to life — from concept to final experience.

Qantas VR app on a smartphone, showing a menu of 360° travel videos.

Grid of Qantas VR video thumbnails for Australian destinations like Uluru, Sydney, and Hamilton Island.

No items found.

Start Beyond Team

Start Beyond is Australia's award-winning VR/AR studio, founded in Surry Hills in 2015 and now spanning Sydney, Melbourne and Brisbane. Led by CEO Angus Stevens, the team builds immersive training experiences for clients including Meta, Strivr, UTS, CommBank and Woolworths.