VR content presented via branded cardboard headsets
Cardboard units distributed at on-site activations
PR positioning Qantas as premiere Australian Airline
"Book Now" functionality linked to content
Using Start VR's proprietary Startgate app
Results
Generated increased “Book Now” enquires
Created a clear point of difference: Qantas vs. competitors
Created a self-contained app for Qantas to publish content
All Qantas' VR & 360° content now held in one place
The response has exceeded Qantas’ expectations
Start VR commissioned to produce additional VR content
Our aim with the new virtual reality app is to connect with travellers by showcasing parts of Australia they may not be familiar with. Customers loved our trial of VR headsets last year, but we wanted to take it to another level and make it more accessible. Anyone with an iPhone or Android phone can take a virtual tour of Kakadu National Park, for instance, then book a flight directly from the app and see it in person.
The best way to experience immersive learning is to see it for yourself. Arrange for a product demonstration, consultation or call with one of our spatial computing experts.
